Do you want to check if your WordPress posts are ranking for the right keywords?
Most beginners manually check rankings for their articles by typing keywords in Google. This does not give you an accurate idea of where your articles stand for the target keyword.
In this article, we will show you how to easily check if your WordPress blog posts are ranking for the right keywords.
Why check keyword rankings for your WordPress posts?
You can learn how to optimize each article on your website for particular keywords by following the instructions in our comprehensive WordPress SEO guide. This increases the volume of visitors to your website. Most newbies just perform a Google search to see if their posts come up for those keywords. Even then, they hardly ever read past the first or second page.
The problem is that sometimes your article may not even be ranking for the keyword you want or may rank much lower than the first two pages. You are missing out on valuable information that you can use to boost your SEO rankings and increase traffic if you only manually check your keyword rankings. Let’s now examine how to correctly check keyword rankings for your WordPress blog posts. Following a discussion of three different keyword reference tools, we’ll demonstrate how to use keyword ranking data to drive more traffic to your website.
Method 1: Checking Keyword Rankings with Semrush
One of the best SEO and keyword research tools available is Semrush. It is a complete SEO suite with all the necessary tools. A potent organic research tool that can display keyword rankings for any domain name is included with it. Individual article URLs don’t need to be typed in. All URLs on that domain name will have their results automatically fetched.
You only need to type in the domain name you want to look up, and Semrush will retrieve a wealth of data. To view a complete list of all the keywords your website is ranking for, click on the “Organic Research” tab after that. The results can be sorted by position, URL, traffic, and other factors. Additionally, you can use your preferred spreadsheet programme to conduct research offline by exporting the results to a CSV file. With Semrush, you can also track particular keywords, and they will do so on your dashboard so you can see their performance right away.
These actions can be taken by Semrush for any domain name. This means you can type in the domain name of a competition to see the keywords they are ranking for. Additionally, you will be able to view their sponsored search traffic, their paid keywords, and other helpful data that you may use to outrank them.
Method 2: Checking Keyword Rankings With Google Search Console
Google Search Console (previously Google Webmaster Tools) is a collection of Google tools designed to assist webmasters in optimising their websites for search. See our instructions for adding your website to Google Search Console. A graph representing your website’s performance in search results appears at the top of the Performance tab.
The keyword data will be shown as you scroll down. You can see how many hits and impressions each term receives, as well as its position on the search results page, next to it. By clicking on any column, you can sort the data.
You’ll be able to discover your top ranking keywords if you order the list by position. As you scroll down the list, you’ll see terms for which your website ranks lower on search engine results pages. You may also export this data and open it in your preferred spreadsheet programmed.
Method 3: Checking Keyword Rankings with Ahrefs
Another prominent SEO tool among professional marketers is Ahrefs. It has a simple design and strives to make information clear even to novice users. Simply enter your website’s domain name into the search box, and it will generate a well-organised report with stunning graphs and charts.
All of your keyword ranks may be found in the organic keywords report. You’ll see the search volume, keyword ranking position, keyword density, and other information next to each keyword.
Using Keyword Rankings to Get More Traffic in WordPress
Let’s speak about boosting your ranks now that you know how to monitor keyword rankings for your WordPress site.
How to Analyze Which Keywords Need Improvement
When determining which keywords to optimise, keep in mind that not all keywords are created equal. Ranking #5 for a high traffic keyword, for example, is far superior to ranking #1 for a low traffic keyword. Furthermore, ranking first does not necessarily result in the greatest traffic. While some of your keywords may rank highly, they may not receive a significant number of hits or impressions. During your investigation, you may come across some unexpected keywords for which you had no idea you were ranking. If these keywords receive a high volume of impressions and searches, you may consider making strategic modifications to your content to enhance rankings for those keywords as well.
How to improve rankings for specific keywords
After you’ve decided which keywords to focus on, you can go ahead and examine which of your articles are ranking for those keywords and what you can do to improve their rankings. Here are some pointers.
Using the All-in-One SEO plugin, you may receive useful advice on how to optimise these vital keywords. Simply scroll down to the AIOSEO settings at the bottom of every article to discover options for your “Focus Key” and “Additional Keys.”
Simply insert the post’s most essential term in the “Focus Key” section, then click the “Add Focus Key” button. Other keywords can be added as extra key words. All in One SEO will now analyse your content for that specific key and provide you with a score as well as practical advice to improve your content for that key.
See our beginner’s guide on using a focus key in WordPress for more information. Next, check for articles that are obsolete, have insufficient material, or include outdated information. Updating existing articles with current information and just upgrading the content might help them rank higher in search engines. Finally, examine if you can enhance your internal linking, which is the process of connecting to an article from other pages on your website. Linking to an article from another article on a related topic may help it rank higher in search engines. When linking to it from other articles on your website, use your goal keyword as the anchor text. Please visit our article on how to optimise your WordPress blog posts for SEO for more information.
Learning What Your Visitors Do on Your Website
WebTrackFlow and Google Search Console can help you determine your keyword placements, but they can’t tell you how many people are reading your articles, where they’re coming from, or what they do once they’re there. This information is critical when developing a content strategy to rank for specific keywords. WebTrackFlow can help with this. It displays the number of pageviews for your articles, your most popular content, visitor data, and more.
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